Glare Shades is a conceptual eyewear brand.

 

Glare was a case study on refining skills and learning new ones. A key area of focus was on Augmented Reality. The idea behind the AR filter is to give the end user the opportunity to engage with the brand and be part of a community.

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The goal for the website design was to establish a minimalist experience that would compliment the product, while also creating an appealing aesthetic.

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Design & Creative Direction: OV-DSGN
3D Design: @jv.melb

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Deliverables:

Creative Direction, Branding, Brand Identity, Digital Design, Web Design, Print Design, 3D / Motion, Product Design, Naming

Creative Direction

Fashion