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Xepher
Branding
Fashion
Xepher is a performance streetwear label.
The aim was to create a clean, contemporary and bold aesthetic that would evoke a modern and aspirational tone & feel. A heavy focus was on the Wordmark Logo - this was the most integral part of the brand identity in it’s early development, it’s required to speak to it’s intended target market and also be flexible across multiple deliverables.
Xepher is still in development - it is expected to launch in early 2022.
Deliverables:
Branding, Art Direction, Print Design, Digital Design, Finished Art
Xepher is a performance streetwear label.
The aim was to create a clean, contemporary and bold aesthetic that would evoke a modern and aspirational tone & feel. A heavy focus was on the Wordmark Logo - this was the most integral part of the brand identity in it’s early development, it’s required to speak to it’s intended target market and also be flexible across multiple deliverables.
Xepher is still in development - it is expected to launch in early 2022.
Deliverables:
Branding, Art Direction, Print Design, Digital Design, Finished Art
Branding
Fashion
Xepher
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