Uniform design for the Sydney Kings NBL23 Campaign.
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Custom collegic wordmark is the hero element for the jersey - collegic numbers were also employed with bold lettering for player names used to compliment the nostalgic wordmark and numbers. 

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Pinstripes are a key element of the uniform, providing a royal theme that is synonymous to the team. Black piping was introduced to provide a fresh and contemporary aesthetic to the Kings on-court identity. This Project was completed while working at First Ever.

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Identity Design: OV-DSGN

Uniform & Design Collaboration: OV-DSGN

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Deliverables:

Wordmark Design, Typography, Print Design, Finished Art

Branding

Sport